Last Updated: 18 September 2026
M Four Hotel (“M Four Hotel”, “we”, “us” or “our”) respects your privacy and is committed to protecting the personal information you provide when visiting our website, making a reservation, contacting us, joining our loyalty programme or using our hotel services.
This Privacy Policy explains how we collect, use, disclose, store and protect personal data in accordance with applicable laws in the United Arab Emirates, including Federal Decree-Law No. 45 of 2021 Concerning the Protection of Personal Data (“UAE PDPL”).
This Privacy Policy applies to mfourhotels.com and personal information processed in connection with M Four Hotel’s services.
Information We Collect
Depending on how you interact with us, we may collect information including:
Name, title, nationality and contact details
Email address and telephone number
Reservation and accommodation details
Arrival and departure dates
Room and service preferences
Information relating to special requests
Identification or travel-document information where required for hotel registration or applicable law
Payment and transaction information
Loyalty programme information where applicable
Correspondence and enquiries submitted to us
Feedback, reviews and survey responses
Website usage information, including IP address, browser type, device information and cookie data
Any other information you voluntarily provide to us
We aim to collect only information reasonably necessary for the relevant purpose.
How We Collect Personal Data
We may collect personal data when you:
Make or manage a reservation
Stay at M Four Hotel
Contact us by telephone, email, website form or other communication channels
Join or interact with our loyalty programme
Request hotel services or submit special requirements
Subscribe to marketing communications
Participate in surveys or promotions
Visit or interact with our website
Make a reservation through an authorised travel agent, online travel agency, corporate partner or other booking channel
We may therefore receive information either directly from you or, where applicable, from third parties involved in your reservation or stay.
How We Use Your Information
We may process personal information for purposes including:
Processing and managing reservations
Providing accommodation and requested hotel services
Communicating about bookings, enquiries and requests
Processing payments and maintaining transaction records
Managing loyalty benefits and membership where applicable
Personalising services based on preferences you have provided
Providing customer support
Managing complaints, feedback and service-related communications
Maintaining the security of our website, systems, guests and property
Detecting and preventing fraud or misuse
Maintaining business and operational records
Meeting accounting, tax, regulatory and legal requirements
Improving our website, services and guest experience
Sending promotional communications where permitted by applicable law and your communication preferences
Where consent is required for a particular processing activity, we will seek appropriate consent. Where permitted by applicable law, information may also be processed where necessary to perform a contract, comply with legal obligations, protect legitimate interests or on another lawful basis.
Marketing Communications
Where permitted by applicable law, we may send information about M Four Hotel, promotions, offers and related services.
Where marketing is based on your consent, you may withdraw that consent at any time. You may also use an unsubscribe option provided in an electronic marketing communication, where available.
Withdrawing from marketing communications will not prevent us from sending necessary service-related communications concerning an existing reservation, transaction or stay.
Cookies and Similar Technologies
Our website may use cookies and similar technologies to support website functionality, remember preferences, understand website usage and, where applicable, measure or improve marketing activities.
Some cookies may be necessary for the website to function correctly. Other cookies may require your consent depending on their purpose and applicable requirements.
You can control cookies through your browser settings and, where provided, the website’s cookie consent controls. Disabling certain cookies may affect some website functions.
Sharing Your Personal Data
Where necessary and permitted by law, we may share relevant personal information with:
Service providers supporting hotel operations
Reservation and booking service providers
Payment-processing and financial service providers
IT, hosting and website service providers
Marketing and communications service providers
Professional advisers, auditors and insurers
Travel agents, online travel agencies or corporate booking partners involved in your reservation
Government, regulatory, law-enforcement or judicial authorities where disclosure is legally required
Other parties where you have authorised the disclosure
Service providers are expected to process personal information only for authorised purposes and subject to appropriate confidentiality and data-protection requirements.
We do not sell your personal information.
International Data Transfers
Some service providers or technology systems used in connection with our operations may process or store information outside the United Arab Emirates.
Where personal data is transferred internationally, we take appropriate measures to ensure such transfers are carried out in accordance with applicable UAE data-protection requirements and that an appropriate level of protection is maintained.
Data Security
We take reasonable administrative, organisational and technical measures designed to protect personal information against unauthorised access, disclosure, alteration, loss, destruction or misuse.
Access to personal information is limited to personnel and service providers who require it for legitimate business or operational purposes.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and to meet applicable legal, regulatory, accounting, tax, operational or dispute-resolution requirements.
When personal information is no longer required, we will take reasonable steps to securely delete, destroy or anonymise it, subject to applicable legal requirements.
Your Privacy Rights
Subject to the UAE PDPL and applicable exceptions or limitations, you may have rights relating to your personal data, including the right to:
Obtain information about the personal data being processed about you
Request access to your personal data
Request correction or updating of inaccurate personal data
Request deletion of personal data in circumstances permitted by law
Request restriction or cessation of certain processing
Request transfer of personal data where applicable
Object to certain automated processing decisions where applicable
Withdraw consent where processing is based on consent
Certain requests may be restricted where retaining or processing information is required by law or another lawful exception applies.
To exercise an applicable privacy right, please contact us using the details below. We may need to verify your identity before processing a request.
Children’s Personal Data
Our website and general hotel marketing are not intended to knowingly collect personal information directly from children without appropriate involvement of a parent, guardian or other lawful basis.
Where information concerning a child is required in connection with a hotel reservation or stay, it will be handled in accordance with applicable legal requirements.
Third-Party Websites
Our website may contain links to websites or services operated by third parties.
M Four Hotel is not responsible for the privacy practices, security or content of independent third-party websites. We recommend reviewing the relevant privacy policy before providing personal information to a third party.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, website, services or applicable legal requirements.
The latest version will be published on this website with an updated “Last Updated” date.
Contact Us
If you have questions about this Privacy Policy, the way we handle your personal data, or wish to exercise an applicable privacy right, please contact:
M Four Hotel
48 40B Street
Al Muraqqabat – Al Rigga
Dubai, United Arab Emirates
Email: info@mfour.ae
Phone: +971 56 586 1615
Website: mfourhotels.com